Effective Date: 18/11/2025

Last Updated: 18/11/2025

Privacy Policy

1. Introduction

This Privacy Policy explains how SneakySEO ("we", "us", "our") collects, uses, stores, and protects your personal data when you access or use:

• SneakySEO.co.uk
• SEO report generation tools
• Subscription services
• API access
• White-label features
• Any related applications or integrations

We are committed to protecting your privacy and meeting all obligations under the UK GDPR, the Data Protection Act 2018, and applicable international data laws. By using our website or creating an account, you agree to this Privacy Policy.

2. Data Controller

SneakySEO
Website: https://sneakyseo.co.uk
Email: support@sneakyseo.co.uk

We act as the data controller for your information.

3. Information We Collect

We collect information in the following categories:

3.1 Information You Provide Directly

Account Information

• Name (optional)
• Email address
• Password (encrypted and never stored in plain text)
• Role or usage category (optional)

Subscription & Billing Information

Handled by third-party payment processors (Stripe/PayPal):

• Billing name
• Billing address
• Email
• Card details (never stored by us)
• Payment confirmations
• Refund status
• Subscription tier

Reports & SEO Inputs

• Domains you input
• Keywords, URLs, and data you enter
• Any custom branding uploaded for white-label reports
• Report titles, settings, and generation parameters

Customer Support Requests

• Email content
• Attachments
• Chat messages
• Technical logs (if relevant)

3.2 Information Collected Automatically

When you use SneakySEO, we automatically collect:

Device & Technical Data

• IP address (anonymised where possible)
• Browser type
• Operating system
• Device identifiers
• Time zone

Usage Data

• Pages visited
• Time spent on dashboards
• API call volume
• Report generation frequency
• Error logs
• Login timestamps

Cookies & Tracking Technologies

We use:

• Essential session cookies
• Analytics cookies
• Security cookies
• Preference cookies

We do not use invasive tracking such as fingerprinting. You may control cookies via your browser settings.

3.3 Information from Third Parties

We may receive data from:

Payment processors

• Stripe
• PayPal

Analytics providers

• Google Analytics (IP anonymisation enabled)

Email services

• Transactional email providers
• Account verification services

We do not purchase data from third-party brokers.

4. How We Use Your Information

We process your data for the following purposes:

4.1 To Provide the Core Service

• Create and manage your account
• Generate SEO reports
• Run audits, crawls, and ranking checks
• Deliver white-label reports
• Maintain report history
• Provide analytics dashboards
• Enable API access (where applicable)

4.2 To Manage Subscriptions and Payments

• Process billing
• Activate or cancel plans
• Manage trial periods
• Apply coupons
• Prevent fraudulent transactions

All payment data is processed by Stripe or PayPal; we never store raw card details.

4.3 To Ensure Platform Security

• IP and login monitoring
• Detecting unusual behaviour
• Preventing abuse, spam, or automated misuse
• Rate-limiting excessive API requests

4.4 To Improve SneakySEO

We use technical and usage data to:

• Improve service performance
• Diagnose issues
• Optimise features
• Develop new tools
• Conduct anonymised analytics

We do not sell or share your data for advertising.

4.5 To Communicate With You

• Account notifications
• Subscription reminders
• Security alerts
• Support replies
• Product updates (opt-in)

5. Legal Bases for Processing (UK GDPR)

We process your personal data under one or more of the following lawful bases:

• Contract — to provide access to your account and services
• Consent — for optional features, emails, analytics
• Legitimate Interests — improving security and functionality
• Legal Obligation — tax and record-keeping
• Vital Interests — preventing fraud or abuse

6. How We Share Your Data

We share only when necessary:

With Payment Providers

• Stripe
• PayPal

With Service Providers

• Hosting providers
• Email delivery platforms
• Analytics tools
• Error logging services

Legal Compliance

We may disclose data if required by law, court order, or regulatory authority.

We NEVER:

• Sell your data
• Share your data with advertisers
• Share it with unrelated third parties

7. Data Retention

We keep data only as long as necessary.

• Account data: stored while your account is active
• Reports: stored until you delete them
• Billing records: up to 7 years (legal requirement)
• Support logs: up to 24 months
• API logs: 30–180 days depending on volume

You may request deletion at any time.

8. Data Security

We use the following measures:

• Encrypted HTTPS across entire platform
• Secure password hashing (bcrypt or better)
• Encrypted data-at-rest (where applicable)
• Firewall and intrusion monitoring
• Strict access controls
• Rate limiting and API abuse prevention

No system is 100% secure, but we take all reasonable steps to protect your data.

9. Cookies Policy

We use cookies for:

• Authentication
• User session management
• Analytics (anonymised)
• Feature preferences

You may disable cookies, but some functionality (login, reports) may stop working.

10. International Transfers

If we transfer data outside the UK, we do so using:

• Approved adequacy decisions
• Standard Contractual Clauses (SCCs)
• Equivalent legal safeguards

11. Your Rights (UK GDPR)

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion ("right to be forgotten")
• Restrict processing
• Request data portability
• Object to processing
• Withdraw consent
• Lodge a complaint with the ICO

To exercise rights: Email support@sneakyseo.co.uk

12. Children's Privacy

SneakySEO is not intended for users under 18. We do not knowingly collect data from children.

13. Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the platform constitutes acceptance of any changes.

15. Contact Information

For privacy concerns, requests, or questions:
Email: support@sneakyseo.co.uk
Website: https://sneakyseo.co.uk